Network Marketing Leads Generation

How You Can Generate MLM Leads From Using Article Marketing

In just couple years back was really hard for most people to generate MLM leads on a consistent basis. It was due the fact that most of the lead generation, recruiting and sponsoring was done only offline. That time you MLM company was trying to teach you to recruit anyone you know and hoping that somebody will stay and build the business for you.

The above scenario of MLM leads generation was working for only handful people who were extremely outgoing and great in salesmanship. The less fortunate quit the business and had bad taste in their mouths for a long time. It was a start of really bad reputation of the whole network marketing – direct sales industry.

Then the internet have changed everything. With the power of information age, people were bombarded with new offers, new ways to make money from home and thankfully many people started to do their own research online to find out if the new MLM is just bunch of crap or if it is legitimate business model. And people will always do their own research online before making any decisions. So why not take the piece of the pie and get the ones who are already in buying model?

But how do you know these people exist? How do you reach them or how can they learn more about your business or services? Don’t worry, it is not complicated at all. Thankfully article marketing will help you to do just that.

Here is why article marketing will help you to generate MLM leads for your business

Basically what you want to do with article marketing is to write articles about your business, but in a way that educate the readers. You need to figure out what niche your MLM business caters to. When you find that out, it will be easy to select the right topic you can write about. All you need to create 300-450 words article and then add your link in the author resource box to your lead capture site, sometimes called squeeze page. The you simply submit the article to many article directory sites and that will siphon some traffic to your lead capture system.

So if you are with company that caters to health and fitness niche, become expert in that niche. Find out about the latest weight loss diets, how to improve muscle tone, write about cholesterol, cancer, acne, diabetes, ovarian cyst etc… Whatever fits your niche and products will work. When they like the article, they are more likely to find out more about you and what you do. They click the link in the author bio section and end up on your squeeze page. There you bribe them to give you  their name, number or e-mail – just give them some report on the topic they are interested in. Then you just follow up with them until they buy a product from you or whatever your goal is.

Now this will not work if you create just one or two articles. You need to create at least two-three articles every single day. But believe me in couple months you will have hundreds of articles and even if you get only 10 people a day on average to click to your site from each article you have written, it can mean hundreds or thousands visitors a day! Then you just have to check your lead capture conversion and tweak it to get maximum MLM leads per day!

Imagine having 500 articles generating 10 visitors a day to your capture pages. That is 5000 visitors every single day. Even if you convert at 1% that is still whooping 50  MLM leads a day. These people you need to treat like pure gold, because these are the people that are the most qualified to become your customer or business partner.

Hopefully this article gave you some idea about article marketing and how to generate MLM leads to build your network marketing business. If you need other cheap or free ways to generate your own Network Marketing leads visit the Building on a Budget site.

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